Almost €2 million raised in last six years for children’s charities in Ireland

2021 fundraising campaign runs until Sunday 15th August

In support of Down Syndrome Ireland, Barnardos, Autism Assistance Dogs Ireland and ISPCC Childline

As Woodie’s launch their seventh annual Woodie’s Heroes campaign, their hope is to have their biggest and best year of fundraising to date so that they can help four heroic Irish charities continue their brilliant work. The campaign is running all the way through to Saturday 14th August and will support Down Syndrome Ireland, Barnardos, Autism Assistance Dogs Ireland, and ISPCC Childline.

Over the last six years, Woodie’s Heroes has already raised almost €2million for children’s charities. Last year, Woodie’s Heroes surpassed its target of €250,000 and raised over €417,000 for children’s charities despite the challenges faced by the communities around Ireland due to COVID-19. This summer, Woodie’s will build on this success and hope to reach their goal of €500,000 thanks to the generosity of their customers and suppliers, and the support and enthusiasm of Team Woodie’s.

Keep your eyes peeled as you tune into your favourite shows this summer too, as Woodie’s have created another wonderful ad following on from their heartwarming Christmas ad featuring Mrs Higgins and their adorable summer ad with budding gardener Liam. Watch their new Woodie’s Heroes ad here that recognises their four chosen charities as a light that is always on, day and night, looking out for the children of Ireland and their families.

It is now easier than ever to donate to Woodie’s Heroes:

  • You can show your support by donating at the till in store by adding €1, €2 or €5 to your bill.
  • You can donate online at
  • You can now text to donate €4 to one of the Woodie’s Heroes charities. Simply text one of the below keywords to 50300 to donate €4.*
    • ISPCC to 50300
    • Barnardos to 50300
    • AADI to 50300
    • DSI to 50300

*Each text cost €4. Our charities will receive a minimum of €3.60. Service Provider is Like Charity. Helpline 076 6805278.

Two teams of Woodie’s Heroes cyclists will also undertake a 2,000km cycle around the country over six days in August, putting in the hard miles for a wonderful cause. The teams will visit all 35 Woodie’s stores and collect their fundraising cheques for the charities.

Woodie’s CEO Declan Ronayne said:It’s hard to believe we are launching Woodie’s Heroes for a seventh year. 2021 has again been a tough year for the charity sector and we know that our four chosen charities really need our help. To date, the passion, energy, determination and enthusiasm of Team Woodie’s has raised nearly €2 million for children’s charities. I have no doubt that 2021 will be our best year yet!’

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