Pioneers at the forefront of Ireland’s events industry for ten years, leading events company Event Fuel have worked on everything from some of Ireland’s largest corporate conferences and parties for global tech employers such as Google and Facebook, brand activations for some of the world’s most prominent trade names including Nissan, Tesco and Cadbury, to ideation and delivery on some of the country’s most loved cultural events including the family-focused Kaleidoscope Music and Arts Festival and the hugely popular charity cycle to Electric Picnic, Tour de Picnic.

But the key to success is often the ability to adapt. In the face of the on-going global pandemic COVID-19, Event Fuel – like many other companies – have had to take stock and re-evaluate how to move forward in our new reality, where the need for innovation has never been more pressing across all industries.

Confronted with a marketplace unrecognisable from its recent self and with plans afoot to open a 600-capacity corporate and cultural venue – the first of its kind – on Camden Street later this summer, Event Fuel have lost no time in turning the project on its head, reimagining this incredible space into multi-room studios from which to broadcast virtual events, produce branded content and record podcasts for their impressive roster of clients.

Event Fuel will evolve into Fuel, a metamorphosis which will see them become Ireland’s first hybrid agency and shift their focus to specialising in online employee engagement and brand marketing services, working alongside clients to spot opportunity, navigate through the current normal and develop a strategic roadmap for their return to the hybrid future ahead.

Fuel will mark their rebrand at 12 noon on Friday 22nd May with an unmissable, multi-disciplinary webinar ‘Fuel the Future’, featuring acclaimed economics and customer and employee engagement experts from across the worlds of business and sports who will discuss their thoughts on how to navigate this new terrain and the future of the economy. The event will be highlighting the work of and raising much needed funds for homeless charity Depaul, supporting some of the most marginalised individuals affected during these testing times.

Hosted by Jamie Deasy and Brian McDermott, Directors of Fuel – formerly Event Fuel, this exciting virtual business to business event will welcome former Ireland rugby team manager Mick Kearney, pharmaceutical entrepreneur Lady Chanelle McCoy, world-leading economist, journalist and writer David McWilliams, VP EMEA Customer Solutions PayPal Annette Hickey, and manager of The Coronas, Jim Lawless. There will also be a special performance from musician Danny O’Reilly, lead singer of The Coronas.

The world of events has undoubtedly changed before our eyes, but for the team at Fuel this does not signify the end of live events, but rather an exciting evolution and new frontier to explore and master. The Fuel the Future event will showcase the limitless possibilities and exciting potential of hybrid events. Registration for this not-to-be missed, business to business virtual event is free and open now to all who are keen to hear an interesting discussion on the future of the economy whilst also experiencing a top-class virtual event.

To find out more and register for the event, head over to

Fuel have focused on two key pillars – Engage and Brand, two dynamic and innovative online engagement programmes, designed to increase employee, engagement and productivity, and customer engagement, brand recognition and sales, respectively. Already being utilised by a myriad of leading brands including PayPal, Google and DocuSign, Engage encompasses an impressive catalogue of live stream workshops, tutorials and demonstrations in everything from cooking, gigs to team building, delivered by some of the best names in the business to boost company morale and connect with employees working from home. Meanwhile, Brand enables clients to bridge the gap between the traditional landscape and an increasingly virtual world, elevating their brand’s status to new heights.

Director of Fuel Brian McDermott said: “Yes, things are going to be different. This doesn’t mean the end to events and gatherings. In the short term, this means bringing them online; in the medium to long term, this means live events that will have both physical and virtual strands, as standard. This is exciting and it costs you less. The potential reach is much greater, which is good news for our clients. In addition, accessibility is widened immeasurably, allowing a global workforce – and indeed a global customer base – to come together in a way never before envisioned.”

Director of Fuel Jamie Deasy said: “Event Fuel being reborn as Fuel has been in the making for a long time and we feel this is the right time to launch it. Over the years Event Fuel has evolved to provide far more than event services to our diverse suite of clients. The rebranding as Fuel is to strategically position ourselves in the market as innovative leaders in the Engagement and Brand space.”

To find out what solutions Fuel can offer your business, and how they can transform your events, meetings or conferences into seamless, impactful and cost-effective online experiences contact the Fuel team online at or get in touch via email on


Notes to Editors:

Award-winning agency Event Fuel have worked with an array of leading national and international brands and businesses. These include Facebook, Google, PayPal, Tesco, National Dairy Council, Leinster Rugby, Cadbury, Nissan, AIB, Standard Life, Slane Whiskey, Festival Republic, and Live Nation.

The dynamic Dublin-based team led by directors Brian McDermott and Jamie Deasy pride themselves in working with clients and their partners to the highest standards to ensure every brand or event reaches its potential.

Fuel work with their clients as extensions of them rather than suppliers.

Founded in 2010, Event Fuel have rebranded as Fuel, as they forge a roadmap for companies navigating a hybrid future.

On 12th May 2020, the agency won multiple EVENTEX awards in the following categories: Festival (Gold for Kaleidoscope Festival); Brand Experience – Not for Profit/Government (Gold for Dog’s Trust); Pop-Up Event (Bronze for Cadbury Secret Santa 2018); Employee Engagement Event (Silver for Google Summer Party ‘Through the Looking Glass’); Agency (Silver for Event Fuel); Event Team(Gold for Event Fuel); and Festival Technology (Golf for RFID Tappy Festival Wristbands by AIB, Event Fuel, The Tenth Man and Festival Republic).

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